Mascot for digital nomads A few days before the release of the Super App for digital nomads, Qiti finally unveils the mascot that will accompany them around the world. Download the app . An insurance app and its mascot: it does make a difference . As part of our marketing strategy at Qiti, we decided to integrate a mascot into our Super App: the Qitizbird. Beyond our desire to differentiate ourselves in a competitive market, Qitizbird’s primary objective is to : Strengthen our brand identity and the emotional connection we have with digital nomads and expatriates around the world. Generate enthusiasm and interest in an “unsexy” subject like insurance Facilitate our recognition across the globe With the Qitizbird in our Super App, we want to give Qiti and insurance a friendly, sympathetic and slightly mischievous appearance. Contrasting with the traditional image of insurance, often perceived as boring and austere, the qitizbird is intended to be playful and endearing. With him, our customers can now enjoy a unique user experience in our App. . The best mascot: the one that makes sens The Qitizbird was not chosen by chance. It was inspired by the Quetzal. A tropical bird from Central and South America, it is considered a symbol of freedom, beauty and prosperity. It is often associated with spirituality and divinity in indigenous cultures. The Qitizbird also reminds our users of the pleasures of exploration and adventure. It underlines the importance of security and protection for oneself and one’s family. One of the main concerns for expatriates and digital nomads. Thanks to all those who are helping it to take off. The Super App and its Qitizbird are coming in a few weeks… Download the app . . Written by Christophe Bremard